All problems exist in a larger ecosystem. So, I start every project by mapping out the forest before diving into the trees.
The human mind is the medium of every design. That's why I study cognitive and behavioral psychology to better understand how to make my designs "brain-friendly".
I have a latticework of mental models synthesized from multiple fields (journalism, persuasion, psychology, neuroscience). Because the more tools you have, the more problems you can solve.
Change user behavior for good by applying behavioral change principles in digital products.
Get the insights you need via initial user interviews and usability testing.
Create presentations to help sell good design work to stakeholders.
Write persuasive copy for websites, email, and print.
Use Figma to create slick, modern user interfaces.
Facilitate understanding via group workshops, including knowledge mapping and customer journey.mapping.
Plan, organize and create strategic content, and voice and tone guides for products and websites.
Write interface copy for products, emails and SMS.
Content Designer
2019 - Present
Copywriter
2017 - 2018
Director of Content Strategy
2012 - 2017
Copywriter
2011 - 2012